DARK MEDIACreative Agency

Business systems: ERP, CRM and more

One system for sales, stock, people and content. Everything connected.

ERP, CRM, inventory, warehouse, product data, HR and content systems, built around how your company works and connected to your website, store and ads.

Most companies we visit run on five tools that do not talk to each other: a spreadsheet for stock, WhatsApp for orders, a notebook for customers, an accountant who reconciles everything at the end of the month. Every handoff loses time and money. We start by mapping how an order, a customer and a product actually move through your company, then build or connect the system that lets that information flow on its own. Sometimes that is a full ERP. Often it is a focused CRM or inventory system connected to what you already have.

Nine systems, one company

What each system does, in plain words.

You rarely need all nine on day one. You need the right one first, built so the next ones plug in.

ERP

Enterprise resource planning

The backbone: sales, purchases, invoices, accounts and stock in one place, so the numbers agree across departments.

You need it whenyour accountant rebuilds the month from five different files.

CRM

Customer relationship management

Every lead, call, quote and follow-up in one pipeline, with the campaign that brought each customer.

You need it whenleads get lost between WhatsApp, calls and the sales team.

SCM

Supply chain management

Suppliers, purchase orders, lead times and costs, so you reorder before you run out and know your real margin.

You need it whenyou discover a stock-out when a customer asks for the product.

WMS

Warehouse management

Shelves, bins, pick lists and barcode scanning, so the right item leaves the right shelf the first time.

You need it whenorders ship late or wrong because nobody knows where things are.

IMS

Inventory management

Live stock levels across branches and channels, with alerts before you oversell online.

You need it whenyour website sells items that are already out of stock.

PIM

Product information management

One source for names, prices, photos and specs in Arabic and English, pushed to your store, catalogs and ads.

You need it whenthe same product has three prices on three channels.

HRM

Human resource management

Employee files, attendance, leave and payroll inputs, without paper forms or lost messages.

You need it whenattendance and leave live in a notebook and a group chat.

HCM

Human capital management

Beyond HR records: hiring, onboarding, goals, reviews and training, so good people grow with the company.

You need it whenyou hire well but lose people because nobody tracks their growth.

CMS

Content management

Edit your website pages, articles, offers and branches yourself, in both languages, without calling a developer.

You need it whenchanging one sentence on your website needs a developer.

#EverythingIsConnected

Everything is connected.

Your website, store, ads and back office should behave like one system. Follow one order through a business we build for.

  1. 01A customer sees your ad on Instagram.
  2. 02They land on your website and order from the store.
  3. 03The CRM saves the customer and tags the campaign that brought them.
  4. 04The ERP issues the invoice and books the revenue.
  5. 05Stock drops in the inventory system and the warehouse gets a pick list.
  6. 06Shipping is booked and the customer gets a WhatsApp update.
  7. 07The ad platform learns which customers buy, and the next ad gets cheaper.

Services

What you get

  • Process mapping first

    We sit with sales, stores and accounts and document the real flow before any screen is designed.

  • Built or connected

    A custom system when nothing fits, or Odoo and existing tools connected properly when they do.

  • Arabic and English

    Right-to-left screens, Arabic invoices and reports, and roles for every team member.

  • Connected to sales channels

    Website, Shopify or WooCommerce, WhatsApp, payment gateways and shipping companies.

  • Data you can trust

    Migration from your spreadsheets, daily backups, audit logs and clear dashboards.

  • Training and support

    We train each team on its own screens and stay with you through the first months.

A good fit if

  1. Your stock numbers never match what is actually on the shelf.
  2. Customer details live in phones and WhatsApp chats, not in one place.
  3. Closing the month takes days of copying between files.

How we work

Five steps from first call to launch.

  1. 01

    Discovery call

    Thirty minutes to understand your goals, audience, budget and deadline. We ask a lot of questions and pitch nothing.

  2. 02

    Proposal in 48 hours

    A written scope with deliverables, milestones and a fixed price. What is included is listed, and so is what is not.

  3. 03

    Design and build

    You see progress every week through Figma previews and a private staging link, not a big reveal at the end.

  4. 04

    Review and test

    We test on real phones and browsers, check speed and tracking, and fix your feedback before anything goes live.

  5. 05

    Launch and support

    We launch with you, watch the numbers for the first weeks, and stay on call after handover.

Selected work

Related work

Questions

Questions about this service

Should we start with an ERP or a CRM?

Start where the money leaks. If you lose leads and follow-ups, start with a CRM. If your stock and invoices never match, start with inventory and the ERP core. We build the first one so the second connects to it later without starting over.

Can you connect the software we already use?

Usually yes. We have connected ERPs to Shopify stores, and we work with Odoo, WooCommerce, payment gateways, shipping companies, Google Sheets and the WhatsApp Business API. If a tool has an API or an export, we can usually make it talk to the rest.

Who owns the system and the data?

You do. The code, the database and the server accounts are in your company name, with documentation and backups you can access at any time.

Will my team actually use it?

That is why we design with them, not for them. Each role sees only the screens it needs, in Arabic or English, and we release in small modules so nobody has to learn everything on one day.

Free consultation

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