FAQ
Straight answers. No fluff.
About working with us
What does Dark Media do?
Dark Media is a creative agency in Cairo, Egypt, founded in 2017. We design and build websites, online stores, web and mobile apps and brand identities, and we run paid campaigns on Meta, Google and TikTok, plus SEO. One team handles the whole journey, from brand to launch to growth.
Where are your offices?
We have three branches: our head office on Abbas El-Akkad Street in Nasr City, a branch at 29 El-Zeiny Street in Hadayek El-Kobba, and a second Nasr City branch at Emarat Qureish. Customer service answers 24 hours a day, every day. We also work remotely with clients across Egypt, the Gulf, Europe and North America.
How much does a website cost?
Landing pages start from $299, company websites from $499, online stores from $799 and custom web apps from $1,400. After a free 30-minute call we send a written proposal with a fixed price within 48 hours.
How long does a project take?
A landing page takes 5 to 7 days, a brand identity 2 to 3 weeks, a company website 2 to 4 weeks, and an online store or web app 4 to 10 weeks. You get the timeline in writing before we start.
Do I own the website, code and accounts?
Yes. Your domain, hosting, code, designs, ad accounts and data are registered to you from day one. We never hold anything hostage.
Do you work with clients outside Egypt?
Yes. We work with clients in Saudi Arabia, the UAE, Kuwait, Qatar, Europe and North America. We communicate in Arabic or English, meet over video calls and accept international payments.
How do payments work?
Most projects are split into milestones, usually 50 percent to start and the rest on delivery, or monthly for marketing retainers. We accept local payment methods and international transfers, and every invoice is in writing.
How do I start a project with you?
Message us on WhatsApp at +20 100 446 5716, fill in the form on this site, or book a free 30-minute call. We reply within a few hours on business days.
Websites
Will my website work in Arabic and English?
Yes. We build proper bilingual sites with right-to-left layouts, Arabic typography and separate URLs per language, so both versions can rank on Google.
Can I edit the website myself?
Yes. Every site comes with a simple dashboard to change texts, images, articles and SEO titles without touching code.
Do you use WordPress?
When it is the right fit, yes. For most business sites we build lighter custom code because it is faster, more secure and easier to rank.
How long does it take to build a website?
A landing page takes 5 to 7 days. A full business website takes 2 to 3 weeks. Web apps and mobile apps usually take 4 to 16 weeks depending on scope.
Do you provide support after launch?
Yes. Every package includes post-launch support for bug fixes and adjustments, and we offer monthly maintenance and growth plans after that.
Web apps & systems
Can you connect my ERP to my online store?
Yes. We have built a real-time sync between Phoenix ERP and Shopify for products, stock and orders, and we can connect most systems that offer an API or database access.
Who owns the source code?
You do. We hand over the full source code, documentation and access to every server and service used.
Do you offer support after launch?
Yes. Every project includes a support period, and we offer monthly plans for monitoring, updates and new features.
ERP, CRM & business systems
Should we start with an ERP or a CRM?
Start where the money leaks. If you lose leads and follow-ups, start with a CRM. If your stock and invoices never match, start with inventory and the ERP core. We build the first one so the second connects to it later without starting over.
Can you connect the software we already use?
Usually yes. We have connected ERPs to Shopify stores, and we work with Odoo, WooCommerce, payment gateways, shipping companies, Google Sheets and the WhatsApp Business API. If a tool has an API or an export, we can usually make it talk to the rest.
Who owns the system and the data?
You do. The code, the database and the server accounts are in your company name, with documentation and backups you can access at any time.
Will my team actually use it?
That is why we design with them, not for them. Each role sees only the screens it needs, in Arabic or English, and we release in small modules so nobody has to learn everything on one day.
Online stores
Shopify or WooCommerce?
Shopify is quicker to launch and easier to run. WooCommerce gives more control and lower monthly fees. We recommend one after hearing how you sell.
Can customers pay cash on delivery?
Yes, alongside cards, wallets and Fawry through Paymob or other Egyptian gateways.
Will my products show in Meta and TikTok ads?
Yes. We set up a product catalog feed and pixels so your ads can show the right product to each person automatically.
Mobile apps
Flutter or React Native?
Both give you one codebase for iOS and Android. We choose based on your features, your team and any existing code.
Will you publish the app on the stores?
Yes. We prepare the listings and submit to the App Store and Google Play under your own developer accounts.
Do I need a website as well as an app?
Usually yes. The website brings people in through search and ads; the app keeps them coming back. We can build both on the same backend.
Brand identity
How many logo concepts do I get?
Three distinct concepts based on the strategy, then revisions on the one you choose until it is right.
Do you design Arabic logos?
Yes. We design Arabic, English and bilingual logos and choose typefaces that work together in both scripts.
What files will I receive?
Vector and image formats (SVG, PDF, PNG), light and dark versions, icons, and a brand guideline PDF.
Ads & marketing
What is the minimum ad budget?
We recommend at least $300 a month in ad spend so the platforms have enough data to optimise. The management fee is separate.
Do you make the ad designs and videos?
Yes. Creatives are part of the service and we produce several variations to test every month.
How soon will I see results?
Campaigns usually go live within 7 to 10 days. The first two to three weeks are for testing; results normally stabilise in the second month.
SEO & AI search
How long does SEO take?
Technical fixes show in weeks. Rankings for competitive terms usually move within two to four months and keep compounding after that.
What is GEO or AI search optimisation?
It means making your business easy for ChatGPT, Gemini and Perplexity to understand and recommend: readable pages, clear answers, structured data, consistent details and reviews.
Can you help each of my branches rank locally?
Yes. We optimise each Google Business Profile, create a page per branch and keep names, addresses and phones consistent everywhere.
Growth strategy
Is this consulting or execution?
Both. We build the plan with you, and our team can execute the website, campaigns and systems it calls for.
What do you need from us?
Access to your sales and marketing numbers, a few customer conversations, and an hour a week with the decision maker.
Do you work with startups?
Yes, from pre-launch to Series A. We are especially useful when you need a go-to-market plan and the assets to execute it quickly.
Your move
Your competitors are already moving. Are you?
A 30-minute call is enough to understand what you need, what it will cost and how long it will take. No pressure, no jargon.