E-commerce · Beauty
Sehr Cosmetics online store and TikTok campaigns
A bilingual Shopify store for an Egyptian hair, lash, eye and nail care brand, with bundles and WhatsApp consultations, and the TikTok campaigns behind most of its sales.
A young brand with products that need explaining
Desura De Sehr launched in 2024 with hair oil, lash and brow serum, eye contour serum and nail care. Each product solves a specific problem, so the store had to explain the ingredients and the routine quickly, on a phone and in Arabic first, and turn short TikTok videos into orders.
A store built around offers and routines
We built a custom Shopify theme in Arabic and English, with quick shopping by category, product pages that lead with the ingredients, and offers that sit inside the product pages instead of a separate sale section. The season’s offers run under the brand’s own name, Magic Friday.
- Bundles and buy-one-get-one offers built into the product pages
- A cart that shows how far the customer is from free shipping
- WhatsApp consultations from every page
- An ambassadors page for customers who recommend the brand
What the campaigns brought
TikTok brings the largest share of the sales. In the week of 19 to 26 October 2026, TikTok Ads Manager reported 228 website purchases from the campaigns, at an average return of 6.4 times the ad spend. On 26 October the best campaign returned 24.7 times its spend at about 23 pounds per purchase, and the store recorded 126 orders that day.
Tell us what you need. Scope and price within 12 hours.
A free 30-minute consultation is usually enough to understand the job. The written proposal, with scope, timeline and price, follows within 12 hours. For a full ERP or a large platform, it starts with a paid discovery phase.